Chevrolet Cars

 One of the first advertisements by GM
using the “Bowtie” Logo


 On November 3, 1911, Chevrolet cars entered the automobile market to compete with the Ford Model T. William Durant, founder of General Motors, had been forced out of GM in 1910 and wanted to use Louis Chevrolet's designs to rebuild his own reputation as a force in the automobile industry. As head of Buick Motor Company, prior to founding GM, Durant had hired Mr. Chevrolet to drive Buicks in promotional races.
By 1916 the Chevrolet car sold well enough to allow Durant to buy a majority of shares in GM. After the deal was completed in 1917, Durant was once again president of General Motors, and the Chevrolet cars were merged into GM, becoming a separate division.
The Chevrolet Motor Car Co. first used its "bowtie" logo in 1913. The distinctive trademark has appeared billions of times on products, advertisings and sales literature as the mark of dependability, economy and quality in motor transportation. This logo is said to have been designed from wallpaper Durant once saw in a French hotel. Another theory for the design of the logo is from the Swiss cross, because Louis Chevrolet was from Switzerland.
The General Motors Lordstown Assembly Plant in Ohio opened in 1966. It will continue to produces the Chevrolet Cobalt until 2009 after which production of Chevrolets will move to Mexico.